Terra Madre will last 6 months and will be digital and face-to-face

Terra Madre will last 6 months and will be digital and face-to-face

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Faced with the recent pandemic, Slow Food developed a six-month trip, both digital and face-to-face, for Terra Madre

The international association Slow Food today announced a completely revolutionary format for its most important event dedicated to the future of food, Terra Madre Salone del Gusto. The event will show its resilient spirit by adapting to the new conditions imposed by the health emergency of COVID-19, it will be a six-month journey that includes an extraordinary calendar of initiatives: a combination of innovative digital formats and neat physical events that will unite thousands of nodes of the Slow Food network and its millions of activists, as well as many other organizations, institutions and companies.

From October 8 and for the next six months, Terra Madre digital formats will be available on a digital platform. This platform is a strategic tool developed to deal with the new measures imposed with respect to face-to-face meetings around the world. Terra Madre will end with the Slow Food International Congress, scheduled to take place in Turin (Italy) in April 2021, during which Slow Food delegates will express all their ideas for the future of food that emerged from the six-month trip of the event.

What's new for the 2020 edition of Terra Madre?

Thanks to its neat events around the world, this will be the largest and most comprehensive edition in history: in terms of the number of countries involved (almost 160!), Of participants, the number of “actions for change” that will be implemented by a million activists around the world. Furthermore, in the new geography of Terra Madre, Slow Food will put the political boundaries between states and regions in the background and focus on four global ecosystems (highlands, waterlands, lowlands and urban lands). Slow Food activists will analyze the various fragilities, problems, solutions and shared opportunities of these ecosystems, framing the debate as part of the fight against the current climate and environmental crisis, which remains the greatest threat to the future of humanity.

What is the theme of the 2020 edition?

Our Food, our Planet, our Future. Our relationships with our food - how we produce, distribute, choose and eat it - have enormous impacts on our planet and consequently on our future. At Terra Madre, we will try to understand where we are going and identify the necessary corrective measures to guarantee a better future… because time is running out!

The food system has been deeply affected by the COVID-19 pandemic. The impacts on food supply and demand have had serious consequences on the four pillars of food security: availability, access, utilization and stability. So how is it possible to feed the planet and guarantee good, clean and fair food for all? Slow Food has the answer: biodiversity. The association maintains that the only way forward is through the promotion of biodiversity in all its forms: from invisible bacteria to the largest species, as well as the diversity of human knowledge and cultures. This mission is more timely and urgent than ever. And to fulfill this mission, we believe that Terra Madre is necessary.

How will the platform work?

The platform will be free to access; all visitors need is an internet connection. It will provide an agenda of conferences, forums, webinars, e-learning courses and workshops, a section dedicated to the showcase and e-commerce of products (where producers can upload videos, photos and information about their activities), a section dedicated to the press and a Business-to-Business section dedicated to exhibitors. The content will be provided in different languages.

Some new formats developed for the 2020 edition include:

• Food Talks -> a collective framework of the future that we want and need: 15-minute talks on specific topics by special guests, as well as farmers, producers and chefs, who will offer their views on the environment, agriculture and food.
• How it's made → video activities in which you will discover new skills and satisfy your curiosities, even the ones you didn't know you had.
• Relay: relay race, October 10 → a five-part miniseries that crosses continents and time zones with a global dialogue on the big issues of our time: the climate and environmental crisis; migration as a consequence of the degradation of natural resources; equity, inclusion and justice; the devastation of the Amazon rainforest and the battles of indigenous peoples for their rights.
• Terra Madre World → Are you curious to see what your local Slow Food network is organizing? Starting in September, a large world map will be illuminated with Slow Food events organized by our activists around the world.
Special guests at Terra Madre

They have already confirmed their participation:

• Sunita Narain. Indian environmentalist and activist. Time magazine included her in a list of the 100 most influential people in the world in 2016.
• Dan Barber. Chef at the Blue Hill restaurant in Greenwich Village, New York, and a New York Times columnist who writes about the agricultural revolution.
• Larissa Mies Bombardi. Professor at the University of São Paulo, she is particularly focused on human and agricultural geography, and the use of pesticides in Brazil.
• Fritijof Capra. Austrian physicist, economist and writer. He has worked on sustainable development, ecology and complexity theory.
• Dave Goulson. Professor of Biology at the University of Sussex, his specialist subjects are insect ecology and conservation (with a focus on pollinator decline)
• Carolyn Steel. British architect and prominent exponent of the urban ecosystem.
• Paul Collier. British economist and professor of economics and public policy at the Blavatnik School of Government. In his opinion, capitalism must necessarily be ethical to function.
• Franco Farinelli, former professor of Geography at the University of Bologna and professor at the Universities of Geneva, Los Angeles (UCLA), Berkeley (UCB) and the Sorbonne in Paris.
Some of the topics for discussion on Terra Madre
• Qun Sun, China (member of the Slow Food Executive Committee) will speak about Covid-19 and the need to rethink our relationship with nature
• Kathryn Underwood, USA (Board Member for Slow Food USA) will speak on equity, inclusion and justice
• Edie Mukiibi, Uganda (Slow Food Vice President) talks about migration: reasons and solutions
• Dali Nolasco Cruz, Mexico (coordinator of the Indigenous Terra Madre network in Latin America and the Caribbean) will speak about indigenous peoples, women, poverty and biodiversity
• Jorrit Kiewik from the Netherlands (Executive Director of Slow Food Youth Network) will speak about the European Green New Deal and the role of young people in the Farm to Fork strategy
• Carlo Petrini, Italy (founder and president of Slow Food) will speak about how the economy of communities is our future

Slow Food is a global network of local communities founded in 1989 to counter the disappearance of local food traditions and the spread of fast food culture. Since then, Slow Food has grown to become a global movement that involves millions of people in more than 160 countries and works so that we can all have access to good, clean and fair food.

Terra Madre Salón del Gusto is an event organized by the City of Turin, Slow Food and the Piedmont Region in cooperation with MIPAAF (Italian Ministry of Agriculture, Food Policy and Forestry) and MATTM (Ministry of Environmental Protection, Land and Mar)) has been made possible by its many sponsors, including Agugiaro & Figna, Astoria, BBBell, Bormioli, Compagnia dei Caraibi, Lavazza, Liebherr, Pastificio Di Martino, Quality Beer Academy, San Bernardo, UniCredit. With the support of Compagnia di San Paolo, Fondazione Cassa di Risparmio di Torino and Associazione delle fondazioni di origine banking del Piemonte. With the contribution of IFAD and the EU. In collaboration with SANA.

For more information: TierraMadre

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